Marketers That See No Evil, Hear No Evil?

Written by Igor Beuker on October 2nd, 2007 |

Remember the 1989 movie See No Evil, Hear No Evil with Prior and Wilder? That SNE, HNO feeling I get many times when it’s about virals. It hits me, when I’m in meetings where a brand and their traditional agency are talking about virals.

I sit at the table, listen and hear how the brand and it’s agency together discuss how to create a great viral: “yeah, and than we take our TV commercial and upload it YouTube. That, that will be a great viral success”, everybody at the table shouts: “yeah, great idea”.

Evil

I then really think: am I awake or dreaming? Did their agency just gave this advice? Do marketers really think their dull TV commercial in YouTube will be a viralicious hit? WAKE UP, PLEASE… See at eMarketer what marketers think are great viral mechanisms.

Category: Research | 730 Views |
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