Case Study: Beer.com’s Virtual Bartender

Written by Paul van Veenendaal on October 3rd, 2007 |

How do you lure 9.3 million unique visitors to your Web site in three weeks? Take the premise of Burger King’s widely popular “Subservient Chicken” then substitute the chicken for Tammy, a “Virtual Bartender” who’s willing to please. Dhtree shares some interesting figures of Beer.com’s successfull viral game from 2004, where you had to guess commands. A second version was released in April 2005.

• 23.6 million visits to the Virtual Bartender properties since Nov 2004
• Average length of Visit on the Virtual Bartender properties: 10 minutes
• VB Fan club continues to attract 8,000 – 10,000 new members per month
• The first ‘Fan Site’ appeared within 12 hours
• Hit 10 Million sessions in just 28 days

You can find more figures at Dhthree. (Source: Strategy Mag, Dhthree)

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