Volkswagen: Crazy Viral Un-pimp Series

Written by Igor Beuker on October 10th, 2007 |

We were all shocked and surprised in the industry. MTV created a huge buzz with it’s show Pimp My Ride. Lot’s of dull brands around the globe suddenly started pimping in their RTV commercials.

But Volkswagen created major buzz with it’s anti-trend: Un-pimping. With a series of hilarious virals Volkswagen sure revitalized it’s brand.

See Un-pimp Your Ride I with Jason, Un-pimp Your Ride II with Mike or Un-pimp Your Ride III with Trey. Isn’t getting global attention with these compelling virals an emperor’s job in advertising?

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