Volkswagen: Crazy Viral Un-pimp Series

Written by Igor Beuker on October 10th, 2007 |

We were all shocked and surprised in the industry. MTV created a huge buzz with it’s show Pimp My Ride. Lot’s of dull brands around the globe suddenly started pimping in their RTV commercials.

VW Unpimp my car

But Volkswagen created major buzz with it’s anti-trend: Un-pimping. With a series of hilarious virals Volkswagen sure revitalized it’s brand.

See Un-pimp Your Ride I with Jason, Un-pimp Your Ride II with Mike or Un-pimp Your Ride III with Trey. Isn’t getting global attention with these compelling virals an emperor’s job in advertising?










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