Che Guevara: Viral Brand Numero Uno?
Che Guevara, the famous socialistic revolutionary hero, disappeared at 9 October 1967. In the search for Che, his picture was spread around. His body was found back in 1997. Forty years after his disappearance Che Guevara became an icon all around the globe.
The rebel became a great viral campaign and a peaceful weapon of mass affection. A brand and cult icon. And he still is today. Millions of Che t-shirts and caps are being sold today.
A film produced by Trisha Ziff on the iconography of Che Guevara, Chevolution, is expected to be released in early 2008. Her exhibition is due to open at Barcelona’s Palacio Virreina museum on 25 October 2007. I will check this exhibition and report about it here!
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