UK Viral Agencies: Revenues Grow 60%
UK viral agencies do well with a 60% growth of revenues. Including tracking and seeding the UK viral industry should be worth between £25m and £30m by the end of 2007.
Partners from our infuential viral network in the US, Holland and Germany all independently from each other told us: our 2007 revenues will raise 65% or more. So 60% viral growth in the UK seems very accurate. These viral babies are getting mature fast.
Austen Kay, MD of Woot Media explained e-consultancy: “media agencies aren’t just buying more viral campaigns, they’re buying them more intelligently. There is a growing realization that great creative will disseminate very quickly through social networks when seeded on the right blend of entertainment sites, blogs and forums”.
If I look at many virals, I see that brands today invest more in the creation of viral micro sites and viral architectures. This makes the viral sites grow organically and that makes viral factor go up, and boost the total reach of viral campaigns. Due to better viral results, virals winning awards and more viral case studies available, I think that the viral agencies revenues in 2008 will do 70% growth.
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