British Airways Tries To Go Viral With Pam Ann
In NewMediaAge I read that British Airways has launched a viral campaign starring spoof air stewardess Pam Ann to highlight the quality of its cabin crew. BA crews are featured working professionally while Pam Ann, played by Caroline Reid, causes havoc around them.
The videos, developed in partnership with Agency.com, are seeded on sites including YouTube and eatmail.tv, along with behind the scenes footage, as well as on a portal on BA.com. Clips can be seen at London Dan. I really doubt, if these BA commercials will become weapons of mass affection. What do you think? Maybe you like this Silverjet viral better?
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Blog Archive Viral Friday: Get The Fuck Out Of My Office - ViralBlog October 19th, 2007 at 15:09
[…] British Airways gives us some inside information about why they train their flight attendants. Their new campaign is supported by the above viral in which we see Pam Ann’s first day as a BA cabin crew member. Obviously it all goes horribly wrong. (Source: ViralBlog) […]
Andrew Bruck October 24th, 2007 at 20:19
I think I prefer this viral for Silverjet spoofing BA’s old face commercial:
http://www.youtube.com/watch?v=tyzGS0dWo1Q
Igor Beuker October 24th, 2007 at 20:26
@Andrew
Saw it… very cool
Cheers
Igor
Kashyap November 13th, 2007 at 09:39
Is the name Pam Ann in any way a mock on Panam?
Igor Beuker November 13th, 2007 at 12:02
@ Kashyap
Yes Sir! It’s meant like that!
Cheers
igor