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20/10/2007 by
9829 views

Dell: Smart UGC Community Marketing Moves

Since the start of the internet I have been a die-hard community believer. It seems that smart eCEO Michael Dell has read this great community marketing book: Communities Dominate Brands as well?

studiodell.jpg

Just take a look at Michael Dell’s video where he announces two new digital community tools, designed to foster two-way communications with customers.

Dell Idea Storm allows customers to participate in the development and enhancement of Dell’s products and services by sharing their ideas online. IdeaStorm contains already 7599 community generated ideas.

At StudioDell Consumers, SME’s and IT Professionals can upload their own home-grow videos. This smart and interactive Dell approach could really create a better ‘user generated’ helpdesk.

I will write about other smart brands that shout less and facilitate more. The question to our ViralBlog community: will you help us to find lot’s of great examples? Muchas gracias!

This Dell tip came from my friend Michael Moon