Viral Friday: Dude!
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This week’s Viral Friday #1 position goes to Bud Light with their viral “Dude!“. Between 1999 and 2002 Anheuser-Busch used the very catchy “Whassup!?” in their commercials. This created a true hype on the internet and resulted in dozens of spoofs and remakes. Will Bud Light pull off this trick once again? The runner up spot is for iPod touch. Apple is going to use this home made commercial for the iPod touch which they found on YouTube. Apple’s advertising agency, TBWA/Chiat/Day, was impressed enough to invite the 18 year old student to LA. HEMA’s creative animation website completes this week’s top 3. They found a way to show the Dutch public what kind of new products are available in their online shop. The website quickly found it’s way to several popular Dutch blogs, like VKmag, Retecool, Dutchcowboys and IN10.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
1. Dude!
Bud Light commercials are knows for it’s dry humor. Between 1999 and 2002 Anheuser-Busch used the very catchy “Whassup!?” for their commercials . It created a true hype on the internet with dozens of spoofs and remakes (including: Mario Whassup and Matrix Whassup!?), which are still widely spread across the internet. The non-alcoholic beverage Bud Light tries to match this success with the “Dude” commercial. In just 2 days time the clip gathered a stunning 1.4 million YouTube views!
2. iPod touch
Apple is going to use this home made commercial, which they found on YouTube, for it’s iPod touch. The advertising agency working for Apple was impressed by the clip and contacted the maker, 18 year old Nick Haley from the United Kingdom. He posted the video, that initially gained 2100 views, on YouTube. By now the clip has 646.249 views. After a while Nick received an e-mail from TBWA/Chiat/Day, the advertising agency responsible for the Apple commercials. Haily got on a plane to Los Angeles to convert his video into a professional commercial. (Source: MacWereld)
3. HEMA Webshop Lives
Earlier this year, in April, French Club Internet, supplier of triple pay services (tv, telephone and internet), surprised it’s visitors with a true website spectacle: Le Duel. A few months later part 2 followed: Le Défi. Probably inspired by the Animator vs Animation series (part 1 and part 2). A similar site following Club Internet’s example is The Good Fight by General Mills. And now Dutch department store chain HEMA, which completely renewed it’s website last summer, made this beautiful animation to show the Dutch public what kind of new products are available online.
4. Nico Market
The European Union launched a viral anti-smoking campaign titled Nicomarket. Goal of the campaign is to try to reduce the amount of smoking inhabitants of the Union. In four commercials several beauty products are being promoted. Only in this case the products contain nicotine, showing the effects of smoking. The commercials are made by French agency Ligaris and is supported by a spoof website, Nicomarket.com. (Source: Mensmerk, Molblog)
5. How Google Fights Spam
Google keeps scoring with it’s informative viral videos. Earlier we saw “Google Docs in Plain English” and “Google Maps Street View“. This time Google’s spam fighters explain how they make sure you can spend more time on other, more fun things instead of on removing those irritating spam e-mails.
6. Trafficking Is Torture
In this shocking viral we see Oscar winner Emma Thompson as a prostitute, smuggled into the country and forced to have sex with 40 males per day. The campaign, supported by The Body Shop, tries to pressurize the government and expose the faith of thousands of woman. (Source: The Sun)
7. Volkswagen Golf GT: Frog
Only Volkswagen can come up with a viral like this! DDB Berlin created this commercial for the new Golf GT, showing it’s unusual power. In the video we see a mosquito catching a frog, showing us how small things (like the Golf) can be unusually powerful. (Source: Reclamewereld)
8. Sony Walkman Music Pieces
Juan Cabral of Fallon London, known for the Sony Bravia trilogy and the Cadbury Gorilla, made this clip “Music Pieces” for the new Sony Walkman in which 128 musicians each play just one note.
9. Dove Onslaught Backslash
At this moment Campaign For A Commercial-Free Childhood is campaigning against Unilever for having conflicting campaigns (Dove vs Axe). The action group is a coalition of health experts, teachers, advocates and concerned parents fighting against the harmful effects of marketing and advertising. (Source: VIBE)
10. The Guinness Quest
Guinness launched a new campaign which is actually an internet treasure hunt. Goal is to find the new hidden Guinness broadcast spot online and launch it. Only true Guinness fans will find the spot by working their way through a series of clues, codes and puzzles and a film for players to piece together. (Source: Agency Spy)