Winds of Change: Kodak Finally Getting Digital?

Written by Igor Beuker on November 7th, 2007 |

Kodak was the company that really missed the digital era. It built factories in Asia producing traditional ‘photo rolls’, while the whole world was switching to digital camera’s. Missing this trend was a strategic mistake that costed Kodak many jobs and a loads of money.

But it seems that Kodak has got the digital trend this time? Seems like they claim it now? So, Kodak wanted to share it’s message clearly to all employees, at an event by showing a video.

But the ‘internal Kodak video message’ was uploaded to YouTube by somebody. Please be careful: the story about this stolen Kodak video is hearsay only. The story comes from a trusted viral spy out of our extended global network.

Maybe our community members can tell us more about this Kodak video? If Kodak sews us for publishing this video, I will let you know….

3 Comments

• Floris says:

  November 9, 2007 at 13:08

  Sorry guys but this one is old . (placed on youtube 10 months ago) Still great speech of course. We use this video example in our pitches to demontrate the advantages of using an actor. in online movies.

  Reply
• Igor Beuker says:

  November 9, 2007 at 16:22

  @ Floris

  Hi Floris

  Thanks for the reply. I’m curious: whose “we”?

  Cheers

  Reply
• Floris says:

  November 9, 2007 at 18:57

  we = n98.nl. groeten.

  Reply