Viral Friday: Mascha Vang vs Solarium

Written by Niels Bellaar on November 30th, 2007 | no comments

Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.

This week’s Viral Friday #1 position goes to Kræftens Bekæmpelse Mascha Vang vs Solarium. Danish model and sex object Mascha Vang strips to her birthday costume in a viral video for the Danish Cancer Fund. The slogan for the campaign against solaria is “White is the new brown”. The runner up spot is for Toom Baumarkt: Selbstbauidee. A super enthusiastic DIY guy builds his own speed bump using materials from Toom Baumarkt, all this to compete in a competition to win €5000. 2 Guys 1 Cup 2 Guys 1 Cup completes this week’s top 3. After the 2 Girls 1 Cup phenomenon one month ago the virus still isn’t over. Lots of video reactions and spoofs appear on the internet, 2 Guys 1 Cup being the most popular with almost 1 million views.

Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

1. Mascha Vang vs Solarium

Danish model and sex object Mascha Vang strips down to her birthday costume in this new video for the Danish Cancer Fund, to be seen at YouTube. Mascha told Danish gossip magazine Ekstra Bladet: “People need to know how dangerous it is to visit a solarium. In the past I visited a solarium a couple of time, but not in the past few years”. The campaign against the solaria has the slogan: “White is the new brown”. The hidden camera recording of Mascha’s unfortunate confrontation with the sun bed gathered, within one week, about 2 million views on several video sharing sites. Read more on myspace.com/sluksolariet.

2. Toom Baumarkt: Selbstbauidee

German hardware stores Hornbach, Obi and Toom Baumarkt heavily compete with each other on the internet with amateurishly made viral videos. Hornbach was the early bird with its Ron Hammer spot, about a year ago. Two weeks ago OBI.de followed with the hammer juggling viral. And now Toom Baumarkt choses for a guerrilla internet campaign as well. In the above video we see a super enthusiastic DIY guy, putting together his own speed bump using Toom Baumarkt equipment. The German hardware store gives away €5000 for the best DIY idea. Popular internet sites as Digg, Gizmodo and TechEBlog appreciated the German sense of humor.

3. 2 Guys 1 Cup

A little over a month ago we wrote about the phenomenon 2 Girls 1 Cup, a nasty clip circulating the internet, encouraging a lot of video reactions. One month later the “2 Girls 1 Cup” virus still isn’t over. The amount of video reactions on YouTube increased to a stunning 5000! Several spoofs scored very well, like the 2 Girls 1 Cup Song by Jon Lajoie, 2 Girls 1 Cup by Kermit the Frog, 2 Girls 1 Puc by Illegal Advertising, 1 Guy 1 Jar by internet celebrity Perez Hilton and, last but certainly not least, 2 Guys 1 Cup starring John Mayer and Sherrod Small, which gained almost 1 million views.

4. Nokia Ncool: MC Farmer

The viral marketing campaign for Nokia’s Ncool program is highly successful with 900.000 views in its first week. The campaign, by independent agency Eight Partnership, spread around several large video portals in China, including 56.com, sina.com and YouTube China. The viral even made its way to the Chinese TV network Jiangsu. On the Ncool website users can exchange opinions, links and pictures. If there will be an official MC Farmer album or collaboration with other rap artists is still unknown. (Source: Marketing-Interactive.com)

5. Sandee Westgate’s Live Free Or Die Hard DVD Review

American site TunaFlix, which features movie information and reviews, asked porn star and Playboy model Sandee Westgate to review several DVDs wearing her sexy outfit. Previously she reviewed Ocean’s 13, Spider-Man 3 and Meet The Robinsons. Her latest review of Live Free or Die Hard is with 950.000 views in just three days her most successful video.

6. Tay Zonday: Cherry Chocolate Rain

Tay Zonday, know for his gigantic internet hit Chocolate Rain, is going to promote
Dr Peppers new beverage Cherry Chocolate, supported by rapper Mista Johnson. The video was produced by True Entertainment and rapidly spread around influential blogs and sites. Will Tay beat his original video record of 11.5 million views?

7. The Dark Knight part 4

After part 1, part 2 and, two weeks ago, part 3 we have now arrived to part 4 of the viral marketing campaign for “Batman: The Dark Knight”, to be released July 18th 2008. Following the sites ibelieveinharrydent.com, ibelieveinharveydenttoo.com, rent-a-clown.com, whysoserious.com and rorysdeathkiss.com a new series of sites is now live: wearetheanswer.org, rememberinggina.org, gothamnationalbank.com, thegothamtimes.com and thehahahatimes.com. (Source: MTV)

8. Will Guitar Hero III Blend?

Will It Blend?, thats the question Blendtec asks us over and over again! In the latest WIB commercial video Tom Dickson puts the Guitar Hero III: Legends of Rock guitar to the test (because the game doesn’t feature any Beach Boys songs). Obviously the Blendtec blender has no trouble at all blending the guitar. Watch more WIB videos at YouTube. (Source: Tech Digest)

9. MDA Senior Management Rap

If you think public bodies are dull and corny, Media Development Authority from Singapore will prove you wrong. Senior Executives of the institute rap like there’s no tomorrow in the 4.5 minute spot. They rap about their responsibilities which vary from judging movies and games to financing animation projects. The song, with the catchy chorus “Yes yes y’all. We don’t stop. Get creative, can do, rock on!” has over 100.000 views. Recently MDA received some criticism about a ban on blockbuster game Mass Effect, based on a mild lesbian scene, which resulted in the ban being lifted. And already a spoof of the MDA video can be seen online. (Source: News.com.au)

10. Fernet Stock

In 1884, Fernet Stock was founded in Triest, then part of the Austro-Hungarian Empire. From 1927 the beverage from the Czech Republic was made in Plzeň-Božkov, and became very popular in the rest of Europe. In the above video a woman complains about a lot of things, resulting in her man folding her like an air bed. The voice over tells us the man should have a nice beer and hang out with his friends. (Source: Reclamewereld)

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