Virgin Atlantic: Great Viral Airline Commercial

Written by Igor Beuker on December 1st, 2007 | no comments

Follow the path of a major British success story Virgin Atlantic, founded by powerhouse Sir Richard Branson. Virgin Atlanctic started with a leased jumbo and has become the UK’s second largest long haul airline.

Time and time again captain Richard Branson and his marketing team know how to create pr and buzz for the airline with e.g. Virgin Challenger, which I saw close at WIRED NextFest 2006 in New York.

Being rebellious is part of the Virgin Group DNA. Is that the reason why the company has launched so many great viral commercials? What about the great Virgin Atlantic viral commercial you just saw? Or check why Virgin Mobile is the best MVNO in the UK for many years and why Virgin is a veteran in victorious viral commercials.

Brand managers around the world; please take a closer look at Virgin’s viral strategy. Creating compelling virals asks you to go a step further than your dull brand guides, which are about the same at too many brands. If you want a high viral reach globally, against very low costs per contact, look at Virgin.

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