The Official 2008 Web 2.0 Buzzword Forecast
You can become the 2008 buzzword wizard! Just learn about Wombagging? This exercise tries to protect, or sandbag, your brand from negative or undesirable word of mouth. Conversational tracking might be a must have for your brand? Improving your products or services might be the long tail solution though?!!
What about Blog Groveling? This is the already-getting-old process of sucking up to bloggers and key influencers to try, test, or sample your new product or service. Usually it involves hokey headlines, repetitive phrases, and an unmistakable hint of desperation. Just don’t make mistakes like Axe did. You will need to know how to approach bloggers. Being authentic and compelling might help your brand!
Did you know MicroTubing? This is what’s happening in TV and video development. New content forms are proliferating and appealing to smaller audiences. Small publishers, even mom-and-pop players, will continue to make inroads into the video publishing zone, many getting snatched up by brands and publishers for ongoing content. Start your own online theme channel might help you?
Or tell your co-workers about Lip Smacking?! This is process of talking trash about brands, services, or goods, usually with a digital trail. Again conversational tracking can be a short term solution or just start listening to consumers frequently! This cool article by Pete Blackshaw (ClickZ) must be in your Del.icio.us bookmarks today! And make sure you don’t hide it, just share it!
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