Social Marketing: Use Your Hyve To Save A Life

Written by Igor Beuker on December 18th, 2007 |

Okay, I must admit: I do not really have a social life, but lots and lots of social media though Sometimes it’s hard to keep up all the daily messages, if you are active in so many social networks and communities. But you also learn a lot. Dutch social network Hyves is growing fast, and just celebrated member number 5.000.000!

One of my Hyves friends, just caught my attention with the campaign Use Your Hyve To Save A Life. It’s a very smart campaign from STOP AIDS NOW!. You can skin your Hyve like Pauline did. And you can send a text message to donate for this campaign.

The viral mechanism of this campaign kicks in very smart. You can see the number of total Hyvers participating. But, you can also see how many many donations each participant has realized through his network. So if you participate through me, you get 2 unique words, that you will have to text to Dutch mobile short code 2020. Each person that donates through me, will make me move up one space in the list of donating social influentials.

You can easily pimp your Hyve with the STOP AIDS NOW! widget. Check my Hyve to see it in my gadgets. If you are Dutch and visit, don’t forget to donate one text message! And pimp your Hyve too. I feel this campaign combines the power of social media, viral and mobile in a superb way! And advertising to STOP AIDS NOW! in a social network, that’s what I would like to call: great social marketing! Do you agree?

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