Boston-based Visible Measures, a technology startup specializing in measuring the behavior of Internet video audiences, has announced the acquisition of Vidmeter Incorporated.
Vidmeter, launched in 2007 by San Diego based Holt Labs, provides internet video upload, tracking and analysis tools. In January 2007 the company introduced the service Vidmeter, a Billboard-type list of the most popular videos of 13 major video sharing sites, similar like Viral Video Chart of Unruly Media. In June 2007 it announced Vidmetrix 2.0, a free video-tracking and analytics service.
Visible Measures plans to invest in and integrate Vidmeter’s technology assets during the first half of 2008. Visible Measures founder and CEO Brian Shin declined to provide details of the Vidmeter acquisition. Since yesterday the startup from Boston has added the taglines “a service of Visible Measures” to Vidmeter.com and Vidmetrix.
Like Unilever with their viral campaigns Dove Evolution and Dove Onslaught, also KLM Royal Dutch Airlines is tapping into viral and social media optimization again. Not very strange if, you take a look at the very successful viral campaign KLM Fly For Fortune.
Tribal DDB re-created VanMcCoy’s disco hit ‘Do The Hustle’ into ‘Stop The Hassle’, to promote KLM.com. Central part of this Pan European KLM campaign, is the micro-website Stop The Hassle, where afro headed host Mike invites internet users to upload and share their daily hassles (photos and videos), since ‘a hassle shared, is a hassle halved’.
Goal of this campaign is to raise the awareness of KLM.com and to link KLM’s brand value convenience (hassle-free) to KLM.com Social media optimization, seeding and viral tracking of this campaign is done by ViralTracker and online media by mediaegde:cia.
A Pixar alike viral movie trailer was targeted with social media planning and naturally seeded by SocialMedia8 and dominated the social universe, reaching millions of people without buying any media space.
The KLM viral movie trailer was viewed 8 million times in 90 days, a large chunk came from European and Asian video portals. Global viral tracking was done with ViralTracker.
787.000 unique visitors visited the KLM mirco website developed by Publicis Dialog. Due to all inbound links at blogs and social media, the KLM micro-site hit Google pagerank 6/10 within a few weeks. The game Fly For Fortune was played 1.1 million times and KLM realized 210.000 new opt-in e-mail addresses in the campaign period.
KLM increased it’s online ticket sales and the return of investment of this viral campaign was 1200%. Fly For Fortune won the Bronze Esprix in The Netherlands for most effective campaign and also Bronze at the IMC Europe Awards.
Philips has never been famous for launching great consumer marketing. But the Philips viral campaignShave Everywhere promoting the Bodygroom was very compelling and it took a lot of guts.
Look at below viral commercial and see how the Philips Bodygroom easily shaves men’s P*** and N***?!
Talking about shaving, did you happen to see the Wilkinson viral gameFight For Kisses?
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to MRirian. This YouTube sensation is the 21-year-old MRirian from Japan. Her talent? Staring and smiling at her webcam. Her latest video got 1.2 million views last week. The runner up spot is for I Got a Crush on Hillary. After Obama Girl, Giuliani Girl and Ron Paul Girl we now welcome Hillary Boy! “I Got a Crush on Hillary” is his answer to the Obama Girl videos. Bio-Rad Laboratories’ “Scientists for better PCR” completes this week’s top 3. To promote it’s 1000 Series Thermal Cyclers the company recorded a song to the music of Michael Jackson’s “We are the world”.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Recently I visited the new office of my friend Ralph Cohen, founder at IceMobile. Today he surprised me again with his e-mail: We are proud to inform you that IceMobile has officially announced LiveCastr at the World Economic Forum in Davos today.
LiveCastr will enable the next phase of online social networking. Through LiveCastr, users can broadcast live video directly from their mobile phones to the web, allowing their friends to follow them from any event, anytime, anywhere. The live video can be viewed on the LiveCastr website or on a LiveCastr player that users can place on their personalized profile page on their favorite online social network. (more…)
If you know more compelling language viral commercials, let us know! And to the guys at Grey Tel-Aviv: if you can tell our readers more about this transsexual campaign, please do so. Source: Adme in Russia.
There is an age old principle in marketing and advertising: Sex sells. Oddly enough, in my two years at university none of my lecturers have told us this - but apparently it’s true. Even our very own Igor tells us to show some pussy in viral commercials.
It’s simple, you make an average product, hire a model to do whatever to make your product more appealing and you’ll sell faster than you can hand out candy at fat camp.
This is a rather simplistic view and a lot of marketers are moving away from this school of thought, take Dove’s campaign to celebrate ‘real women’ . Although I can see both sides of the story and believe that both sides of the coin have some truth to them and can work, some people still heavily way towards the old way of thinking.
Ever wish a babe like Carmen Electra would fall for you? Well now’s your chance to make that happen! To promote the upcoming Hollywood spoof film “Meet the Spartans“, a parody of the hit action movie “300” and a sequel to 2007’s Epic Movie, 20th Century Fox has launched an innovative personalized viral marketing campaign called “Carmen has a crush on you” starring Tara Leigh Patrick, professionally known as Carmen Electra.
The campaign, created by JetSet Studios, features a viral video where Carmen Electra, who plays Queen Margo in the movie, becomes side-tracked with talk about a new love interest during an interview where she originally intends to plug the film.
Domino’s Pizza Builder is a smart way to drive e-commerce revenues. Earlier we looked at KnickerPicker, a smart and fun fashion solution that makes online shopping a better experience to consumers.
If you have seen more great e-commerce or online shopping solutions like these, please list them below! Maybe we can built a Top10 list? I found this campaign at Martina’s Adverblog.
