Berlitz: Ken Touched This Viral Commercial

Written by Igor Beuker on January 10th, 2008 | no comments

Remember the great viral commercial ‘Mayday, We Are Sinking’ starring the German Coast Guard from Language company Berlitz? It was a cheap production but hilarious, and it reached millions of internet users without spending media costs or high CPM’s.

Well, do I have news for you? Berlitz launched another great viral commercial: Ken Touched This. So here we are: again buzzing about Berlitz and linking to the Berlitz site. Great for their branding, great for Google results, great for their pagerank, great to get free site traffic and great for Berlitz’s online sales.


Yes marketers, viral commercials and social media optimization (seeding) can do lots more for your marketing goals than you might expect. Only thing you have to do is: hire an experienced viral agency and listen to them! They are able to think in a three dimensional way (or 360 degrees) approach, unlike most of the traditional advertising agencies you tend to hire. Un-think is my motto!

Thanks Martina at Adverblog, I found this viral in your rss feed.

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