Visible Measures Acquires Vidmeter Inc.

Written by Paul van Veenendaal on January 29th, 2008 | no comments

Boston-based Visible Measures, a technology startup specializing in measuring the behavior of Internet video audiences, has announced the acquisition of Vidmeter Incorporated.

Vidmeter, launched in 2007 by San Diego based Holt Labs, provides internet video upload, tracking and analysis tools. In January 2007 the company introduced the service Vidmeter, a Billboard-type list of the most popular videos of 13 major video sharing sites, similar like Viral Video Chart of Unruly Media. In June 2007 it announced Vidmetrix 2.0, a free video-tracking and analytics service.

Visible Measures plans to invest in and integrate Vidmeter’s technology assets during the first half of 2008. Visible Measures founder and CEO Brian Shin declined to provide details of the Vidmeter acquisition. Since yesterday the startup from Boston has added the taglines “a service of Visible Measures” to Vidmeter.com and Vidmetrix.

Sources: Press Release, NewTeeVee

KLM Launches Viral Campaign Stop The Hassle

Written by Igor Beuker on January 29th, 2008 | 2 comments

Like Unilever with their viral campaigns Dove Evolution and Dove Onslaught, also KLM Royal Dutch Airlines is tapping into viral and social media optimization again. Not very strange if, you take a look at the very successful viral campaign KLM Fly For Fortune.

Tribal DDB re-created VanMcCoy’s disco hit ‘Do The Hustle’ into ‘Stop The Hassle’, to promote KLM.com. Central part of this Pan European KLM campaign, is the micro-website Stop The Hassle, where afro headed host Mike invites internet users to upload and share their daily hassles (photos and videos), since ‘a hassle shared, is a hassle halved’.

Goal of this campaign is to raise the awareness of KLM.com and to link KLM’s brand value convenience (hassle-free) to KLM.com Social media optimization, seeding and viral tracking of this campaign is done by ViralTracker and online media by mediaegde:cia.