Visible Measures Acquires Vidmeter Inc.

Written by Paul van Veenendaal on January 29th, 2008 |

Boston-based Visible Measures, a technology startup specializing in measuring the behavior of Internet video audiences, has announced the acquisition of Vidmeter Incorporated.

Vidmeter, launched in 2007 by San Diego based Holt Labs, provides internet video upload, tracking and analysis tools. In January 2007 the company introduced the service Vidmeter, a Billboard-type list of the most popular videos of 13 major video sharing sites, similar like Viral Video Chart of Unruly Media. In June 2007 it announced Vidmetrix 2.0, a free video-tracking and analytics service.

Visible Measures plans to invest in and integrate Vidmeter’s technology assets during the first half of 2008. Visible Measures founder and CEO Brian Shin declined to provide details of the Vidmeter acquisition. Since yesterday the startup from Boston has added the taglines “a service of Visible Measures” to Vidmeter.com and Vidmetrix.

Sources: Press Release, NewTeeVee