Finnair Launches Early Jack Campaign
Finnair, the flag carrier of Finland and fifth oldest airline in the world, has launched an extensive international marketing campaign called “Early Jack” to promote its core brand promise “Finnair – the fast airline between Europe and Asia” to its key target customers – business and premium leisure travellers.
The latest marketing campaign by the Finnish national carrier includes a Flash mini site, interactive banner, viral video distribution and print advertising. Both online and offline advertising directs audience to the campaign web site, which is the core target of the campaign.
Helsinki-based advertising agency SEK & GREY Oy, part of the UK advertising giant WPP group, created along with Otto Films, Front Desk, Flash Fabriek and GoViral the Early Jack campaign.
