Red Bull: UGC Concept Flugtag Flight Lab
We do like hilarious UGC material, but we are mainly looking for compelling BGC (brand generated content) concepts and virals. Brands like Virgin Mobile, Virgin Atlantic and Burger King are a great catch for us, since they have lots of guts and thus also loads of glory.
But Jeep, MTV and Red Bull are also rebellious brands that are on our watchlist. Red Bull launched a great concept called Flugtag Flight Lab.
In the Red Bull Flugtag Flight Lab users can built a plane or take a flight. It’s a fun and facilitating concept. Do you know more great campaigns? Don’t be a stranger and mail them to us!
