Written by Daan Jansonius on February 25th, 2008 |
User created content is still a point of contention for marketeers. Some companies are wary of ‘giving’ their brand to the consumer, others have no problem in doing so. We recently covered a few companies who have used a user generated platform to great effect, such as Domino’s Pizza’s pizza builder and Red Bull’s Flight lab. And also companies who have failed to grasp how new marketing works, such as Hasbro and Subway and Quiznos.
Now Hugo Boss has decided to give it a go. The Belgian creatives from RockandRollAgency have created the Hugo Create campaign. Visitors of the website are stimulated to use the Hugo Generator Design Tool to create their custom illustration based around the Hugo Boss brand. The created design can be downloaded as wallpaper or sent to friends. And the best entries will be awarded with £500 in prize money.
Source: Frank-ly
Written by Igor Beuker on February 25th, 2008 |
I just got a tip about a new viral campaign called Unscrew America. It’s a new youth-targeted campaign to get people to switch out their old lightbulbs. Campaign goal is to inform people about energy-efficient CFLs and LEDs – and also make sure people know that CFLs contain mercury and have to be properly recycled.
The site is a mix of animation, photo elements and videos, with a flash-based, insane-ish navigation designed by Boom Design Group in New York. Their sister company Fluid did the music and sound, and edited the video content. There is also an Unscrew America YouTube Channel.
Unscrew America was founded by Lesley Chilcott, a producer of the Oscar-winning documentary An Inconvenient Truth and Roy Spence of GSD&M Idea City. Other campaign elements include TV starring Paul Reubens and Elizabeth Banks and shot by Mark Palansky at Company Films with special effects by Charlex NY.
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