Create Your Own Hugo Boss Campaign

Written by Daan Jansonius on February 25th, 2008 |

User created content is still a point of contention for marketeers. Some companies are wary of ‘giving’ their brand to the consumer, others have no problem in doing so. We recently covered a few companies who have used a user generated platform to great effect, such as Domino’s Pizza’s pizza builder and Red Bull’s Flight lab. And also companies who have failed to grasp how new marketing works, such as Hasbro and Subway and Quiznos.

Now Hugo Boss has decided to give it a go. The Belgian creatives from RockandRollAgency have created the Hugo Create campaign. Visitors of the website are stimulated to use the Hugo Generator Design Tool to create their custom illustration based around the Hugo Boss brand. The created design can be downloaded as wallpaper or sent to friends. And the best entries will be awarded with £500 in prize money.

Source: Frank-ly

2 Comments

• blog917 » Hugo Create : créez votre pub Hugo Boss says:

  February 28, 2008 at 11:14

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• Jay Moonah’s Blog » links for 2008-03-13 says:

  March 17, 2008 at 20:05

  [...] Create Your Own Hugo Boss Campaign - ViralBlog (tags: retail shopping 58ninety 58ninety-account 58ninety-tech 58ninety-creative online) [...]

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