Comments on: How Reach Of Social Networks Helps Marketers? http://www.viralblog.com/social-media/how-reach-of-social-networks-helps-marketers/ Viral ideas. Trends. Inspiration Sun, 23 Nov 2008 20:47:10 +0000 http://wordpress.org/?v=2.5 By: Daan Jansonius http://www.viralblog.com/social-media/how-reach-of-social-networks-helps-marketers/#comment-925 Daan Jansonius Sun, 02 Mar 2008 22:00:10 +0000 http://www.viralblog.com/2008/03/02/how-reach-of-social-networks-helps-marketers/#comment-925 Great article Igor, I completely agree. Reach is great, but if it doesn't lead to anything more there isn't much use. You can reach the homepage of Digg, get thousands of new visitors, but if none of them stick around, have a look at your site, add it to their rss feed, buy something, or whatever action is desirable it's ultimately pointless. Just thinking in terms of reach is the old way of marketing thinking and one I'm hoping most marketing practicioners are moving away from. Great article Igor, I completely agree.

Reach is great, but if it doesn’t lead to anything more there isn’t much use.

You can reach the homepage of Digg, get thousands of new visitors, but if none of them stick around, have a look at your site, add it to their rss feed, buy something, or whatever action is desirable it’s ultimately pointless.

Just thinking in terms of reach is the old way of marketing thinking and one I’m hoping most marketing practicioners are moving away from.

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