MySpace and MTV Team Up

Written by Daan Jansonius on March 3rd, 2008 | 1 comment

Mashable reports that a television show, based on votes cast by MySpace users, will be broadcasted on MTV. The show will be called ‘The MySpace Chart. It will be broadcasted weekly on MTV2.

(more…)

Marketers: My Agencies Suck At Social Media!

Written by Igor Beuker on March 3rd, 2008 | 3 comments

Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey.

A study in which WOMMA member TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies’ abilities to help. TNS found, in its words, “Agencies don’t get it.”

Clients complained that their agencies — creative, media, public relations, design and others — typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area. What’s more, one client pointed out that his agencies have little of their own experience using social networks or video-sharing sites for themselves.

The increase in social media has led other analysts to highlight the dearth of skills at agencies to help clients navigate the social landscape. Forrester Research, for instance, published a report last month that found agencies are poorly structured to help clients leverage opportunities with communities of shared interests.

(more…)