Clustarack Uses Tried and Tested Technique
First things first….what the hell is Clustarack? Exactly my first thought when I saw the company name. Basically, they have invented something extremely simple, yet effective for what they claim to be a re-occurring problem in the printing industry. Claim you say? Yes, because I don’t work in printing so haven’t got a clue whether or not their product is as revolutionary as they’d like me to believe.
As I can’t judge the product, although it looks like the smallest croquet circuit in the world, I can have a look at the new viral video they created to promote it. They have take one of the most successful viral video’s on the internet, the Honda knock on effect commercial and have created a video in the same vein. I can just picture the discussion:
Person 1: “Maybe we should do something where one thing knocks over the next and this keeps going on for a while until people get bored of it?”
Person 2: “Just like Honda, you mean? We can’t do that!”
Person 1: “Why not? Guinness did it!”
However, although their video uses the same technique, it also highlights the pitfalls and dangers of working in a printing shop. Which of course highlights the need for their product.
Although the idea is hardly innovative, they’ve executed the video quite well and aligned it really well with their business proposition.
Related Posts
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Amazing WOW to promote a company! Cool.
My first reaction too: WTF is Clustarack
Cheers
Thanks for your comments. You can now see how we made the advert at Clustarack video page.
Hey Ed, thanks for dropping by!
Great idea, showing the making of! Especially with such an elaborate setup there will be plenty of people interested in how you did it. It also distinguishes you from your predecesors (Guinness and Honda).
The rack is designed to protect your investment, the printers wine rack if you like. It is a brilliantly simple device that holds what can sometimes be expensive materials upright, another Great British invention!!
RegardsM
Available from http://www.targettransfers.com