Heineken Launches Viral ‘Star Final’ Campaign
Heineken is doing great brand and sponsorship activation with it’s Star Final campaign. The 360 campaign is fuelled by an online campaign, a viral video, social media optimization, an interactive game and a buzz toolkit.
Football fans all over the world are invited to take part in Heineken’s exciting Star Final competition to celebrate the UEFA Champions League. The online game lets fans ‘kick’ a personalised football from Iceland to South Africa. The people who get their football there fastest, will have a chance to join Heineken to watch the UEFA Champions League Moscow Final 2008 under the stars in South Africa!
