Californication ‘Guerrilla Bra Invasion’ In Milan
Rebellious TV series Californication will be broadcasted as per March 6 in Italy by Sky Channel. To create buzz around this introduction the Bra Invasion guerrilla campaign was launched in Milan and Rome.
Astonished citizens in Milan and Rome experienced a real invasion of bras in the streets and subways. The guerrilla campaign is accompanied by a series of viral videos and posters.
Also see the video Bra Invasion Part 3.
Source: Ninja Marketing.
Category: Guerrilla Marketing |
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Daan Jansonius March 8th, 2008 at 19:04
I haven’t seen the program, but how does the campaign relate to it? Hanging bras all over town is great to draw some attention, but if no one knows why the hell they are there it is ultimately pointless.
Igor Beuker March 8th, 2008 at 19:10
@ Daan
You would be so true… but if you look into the videos you will see many Bras are tagged with flyers!!
Your first reaction was mine first too.. then I looked closer at the video and saw the flyers hanging at many Bras ..
Cheers
Daan Jansonius March 8th, 2008 at 19:48
I noticed the flyers….but how many people will actually go to the bra, pick it up and read the flyer?
And I’m still not sure what the relationship between a bra invasion and the TV program is.
It’s an interesting idea, but I’m not convinced about the execution. Again though, I haven’t seen the program, so may be way off base with these assumptions.
Igor Beuker March 9th, 2008 at 22:03
@ Daan
The bra really fits the heart of the tv series… if you see Californication .. you will immediately get the bra
Cheers