Coca Cola Launches ‘The Coke Zero Game’ Viral
Coca Cola launched the Coke Zero Game in Germany and Spain. Now the Coke Zero Game is now also available in English.
Coca Cola is launching this campaign around the EUFA EURO 2008. The Coke Zero Game takes way to much time in loading the game, but patient players will be rewarded with a great game featuring pretty women, lots of fire, cars with a need for speed and plenty of adrenaline.
The Coke Zero Game has fullscreen video, great 3D animations and a pretty good game play. Strange is, that the promotional viral commercial for this game is only available in the German language (see video above at YouTube). But the viral commercial ends with a great call-to-action: “Spiel jetzt auf Coke.de” That call-to-action will drive website traffic!
I suggest you also check the making of the Coke Zero Game. North Kingdom really did a great job here, don’t you think?!
Last month Heineken launched it’s Star Final viral to activate it’s UEFA Champions League sponsorship.
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links for 2008-04-03 April 4th, 2008 at 00:36
[…] Coca Cola Launches ‘The Coke Zero Game’ Viral - ViralBlog A new game from Coke zero (tags: viral game) […]
Steven May 15th, 2008 at 12:14
Hey there!!
Great viral game! Do you have more? I’m collecting and sharing all the euro 2008 virals! Check it out on http://www.bemba.com/euro2008virals
Igor Beuker May 16th, 2008 at 11:34
Hi Steven
Great list! I will write a post about it this weekend and link to your list, okay?
Cheers
Igor