Monks Get Record Deal Through YouTube
Universal Records has been on the look out for “monks, men of the cloth and sacred singers” for quite a while and now they found them- thanks to YouTube!. They placed adverts in religious publications hoping to find Gregarian singers, who they could offer a record deal.
They were sent hundreds of demo tapes, but the Youtube video they got from the monks from the Monestary the Holy Cross impressed them most. Tom Lewis, an Universal A&R executive told the BBC Website the following of his latest addition:
“These guys found about the competition through a friend of theirs in London and they sent a link of their monastery and of them singing on YouTube,” he said.
“It was beautiful, beautiful music and they’re using the very latest in terms of communication devices available to them to get their music heard.
The recording will start in April, with the launch of the album scheduled for the end of this year. All profits will be used to train new monks. Presumably to teach them how to leverage social media for the benefit of his monestary. 
Source: BBC Webpage
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