Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Bulgarian Idol: Ken Lee. The 29-year-old Valentina Hasan from Zvezdelina, Bulgaria became a real internet meme in the past month with her interpretation of Mariah Carey’s “Without You” in the television show “Music Idol”. The runner up spot is for Boston Dynamics with Big Dog. BigDog, the alpha male of the Boston Dynamics family of robots, is a quadruped robot that walks, runs, and climbs on rough terrain and carries heavy loads. Awareness Test completes this week’s top 3. London based agencies Gorgeous Enterprises and WCRS created an awareness campaign for Transport for London.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Judson Laipply, creater and dancer of the #1 Most Viewed (All Time) Video Evolution of Dance on YouTube, has confirmed Evolution of Dance II will be released soon in partnership with Sonos Inc., the leading developer of wireless multi-room music systems based in Santa Barbara, California. Judson will announce the debut of the second Evolution of Dance video on the NBC Today Show in the next few months. Laipply is still working on a few song rights and practising new dance moves that might end up in his next Evolution of Dance video.
Viral and Digital agency TAMBA from the UK have recently launched the first of a series of Facebook widgets for mydeco, a customisable interior design website that lets users plan their own room designs using 3D models, created by the founders of lastminute.com.
Mydeco sells more than one million products from over 500 retailers, while 3D room-planning tools help users see how the products will look their own room.
In the first Facebook widget, Facebook users can create their dream dinner party, using a mix of famous and fictional characters as well as their own Facebook friends. They can then invite friends to the party and those friends can change the seating arrangements or invite their own preferred guests. You can even get your mates to rate your dinner party.
Try mydeco’s My Dinner Party widget at Facebook here. I’ve tried the widget and it was fun! You can even upload photos of your friends into the widget and send it to Facebook friends easily, to invite them to be part of your VIP dinner.
Coca Cola launched the Coke Zero Game in Germany and Spain. Now the Coke Zero Game is now also available in English.
Coca Cola is launching this campaign around the EUFA EURO 2008. The Coke Zero Game takes way to much time in loading the game, but patient players will be rewarded with a great game featuring pretty women, lots of fire, cars with a need for speed and plenty of adrenaline.
The Coke Zero Game has fullscreen video, great 3D animations and a pretty good game play. Strange is, that the promotional viral commercial for this game is only available in the German language (see video above at YouTube). But the viral commercial ends with a great call-to-action: “Spiel jetzt auf Coke.de” That call-to-action will drive website traffic!
I suggest you also check the making of the Coke Zero Game. North Kingdom really did a great job here, don’t you think?!
At Virgin Money they’ve launched a new campaign to promote the Virgin Climate Change Fund. This is an investment fund which invests into high performing shares, and filters out those with a poor carbon footprint. So people that invest money, can do a bit for the environment too.
Investment funds aren’t really the most exciting thing in the world, so Virgin asked digital agency Glue London to produce a campaign that would stand out amongst the dull crowd, and get across the message of high performance with a green edge.
The result was stop frame animation origami models of money turning into animals. They’re currently playing out on finance sites and Yahoo in the UK, and they have created a YouTube channel to host the ads, a making of video to show how the ads were produced, and some rough edits and a page at Flickr.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Food Fight. Filmmaker and animator Stefan Nadelman created the short film “Food Fight”, an abridged history of American-centric warfare, from WWII to present day, told through the foods of the countries in conflict. The runner up spot is for VeriSign with Shopping Cart Whisperer. The operator of .com, .net, .tv domains and publisher of SSL certificates, launched a viral campaign titled “No More Abandoned Carts” featuring Liberty Fillmore, a ‘Cart Whisperer’. Food Court Musical completes this week’s top 3. After the very successful ‘Freeze’ mission at Grand Central Station in New York, the Improv Everywhere group found a new challenge…
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Fila, the iconic Italian sports brand associated with 1970s style and fashion, has produced a slick and humorous British gangster style viral with cult actors Danny Dyer and Tamer Hassan to promote its Centre Court pre-distressed trainers. The Fila ambassadors play two South London hitmen who are summoned for a job to see the big boss. Their “mission” in the short film, shot at The George Tavern in East London, is to find, break and beat up some Italian troublemakers.
The viral, produced by Red Bee Media and directed by Marcus Jones, aims to attract cult fans of the actors and the brand as well as spreading the word to a wider audience. Fila has seeded the viral video on several channels including men’s style titles, music and film titles, national news sites, networking/fan sites of Dyer and Hassan and their films, trainer fans and Fila fans.
How to use UGC and social networks to boost website traffic? Just look at the smart social media strategy of online eyeglass retailer EyeBuyDirect.
Traffic at EyeBuyDirect.com has increased between 10% and 15% since the online discount eyeglass retailer added a social networking hub to its website about five months ago. The new feature is now the main engine driving traffic to the site, ranking above search and other marketing efforts, says EyeBuyDirect CEO Ron Hessel.
About 20,000 consumers have added pictures of themselves sporting nearly 500 different styles of eyewear to EyeBuyDirect.com’s Wall of Frame social network. Here, friends, family and strangers can offer feedback on photos.“We’re finding that people love monumenting their activity on the site or their purchase with a photo that others can see,” Hessel says.
EyeBuyDirect.com, launched in March 2006, allows visitors to upload photos of themselves and virtually “try on” different frames before making a purchase. Hessel says the social network was added after visitors asked for a way to share photos.
Curiosity killed the cat? Seems like simple games can be very addicting and viral? Virgin Active Health Clubs launched the stress-relieving viral game Sofa Bash in the UK.
The Sofa Bash campaign is aimed at getting people off the sofa and into the gym and what better way than to bash up a sofa using a variety of high impact weapons. Select from chainsaws, shotguns, cleavers and more and then click as fast as you can to do as much damage as you can.
The good news is, after bashing up the sofa you’ll receive a complimentary day pass to a Virgin Active gym of your choice. The campaign was created by TAMBA Internet. How do you rate this Virgin campaign?
Reflecting the growing influence of Web2.0 on b-to-b markets, Variety last week launched The Biz, a social network that lets entertainment and media professionals network, pitch products, exchange ideas and search for jobs.
The Biz also provides a venue for employers to recruit talent and target candidates by specific interests and skills. Users will soon be able to upload video to the site. “The entertainment industry is rooted in social networking, and The Biz is our attempt to make the process easier,” said Brian Gott, associate publisher of Variety.
Variety is published by Reed Business Information, which last week was put on the block by its parent company, Reed Elsevier. Variety.com attracts 3 million unique monthly visitors, according to comScore. Gott said the Web site’s traffic more than doubled in January from a year earlier, generating about 11 million page views.
