Rebellious TV series Californication will be broadcasted as per March 6 in Italy by Sky Channel. To create buzz around this introduction the Bra Invasion guerrilla campaign was launched in Milan and Rome.
Astonished citizens in Milan and Rome experienced a real invasion of bras in the streets and subways. The guerrilla campaign is accompanied by a series of viral videos and posters.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Lufthansa Airbus A320. Last week the passengers of an Airbus A320 escaped disaster when the the airplane they were in got caught in a fierce crosswind and almost crashed. Luckily the co-pilot managed to control the airplane and make a go-around. The runner up spot is for Jack Nicholson with Jack and Hill. The online video through which Hollywood star Jack Nicholson has tendered his support to Democratic candidate Hillary Clinton’s presidential campaign has become a huge hit. Kanye Hands completes this week’s top 3. Since 2001 a true craze originated around “Harder, Better, Faster, Stronger”, a track by the French electronic music collaboration Daft Punk. After several user generated clips featuring the song YouTube duo Barats & Bereta score a huge hit with this video.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
FiteSelektor, Dubai’s first Mixed Martial Arts (MMA) tournament makes its debut in Dubai WTC on March 13 and anticipates a turnout of 3,500 people. With the introduction of SMS voting, and Quatro Fite for the first time ever in the history of MMA, FiteSelektor is beyond doubt an innovation in martial arts.
FiteSelektor aims to transform the Martial Arts Industry through it’s creation of a multimedia concept, viral campaigns, web communities and interactive gala events. The event aims to entertain audience both inside and outside the ring. If I look at the popularity of MMA and K1 in Asia, FiteSelektor may have found a brilliant interactive formula towards potential global success?
FiteSelektor’s guts to launch such a compelling event, the fact that FiteSelektor is using virals, social media and an extended Buzz Toolkitto enhance MMA fans and bloggers to buzz about this event, make me feel confident FiteSelektor will indeed get the global attention it’s aiming at. Maybe I hope so, because I like K1 and MMA…
Fiteselektor’s social media strategy, SMO and seeding are executed by LaComunidad and viral tracking is done by ViralTracker. The Fiteselektor website is created by Xische.
Heineken is doing great brand and sponsorship activation with it’s Star Final campaign. The 360 campaign is fuelled by an online campaign, a viral video, social media optimization, an interactive game and a buzz toolkit.
Football fans all over the world are invited to take part in Heineken’s exciting Star Final competition to celebrate the UEFA Champions League. The online game lets fans ‘kick’ a personalised football from Iceland to South Africa. The people who get their football there fastest, will have a chance to join Heineken to watch the UEFA Champions League Moscow Final 2008 under the stars in South Africa!
First things first….what the hell is Clustarack? Exactly my first thought when I saw the company name. Basically, they have invented something extremely simple, yet effective for what they claim to be a re-occurring problem in the printing industry. Claim you say? Yes, because I don’t work in printing so haven’t got a clue whether or not their product is as revolutionary as they’d like me to believe.
As I can’t judge the product, although it looks like the smallest croquet circuit in the world, I can have a look at the new viral video they created to promote it. They have take one of the most successful viral video’s on the internet, the Honda knock on effect commercial and have created a video in the same vein. I can just picture the discussion:
Mashable reports that a television show, based on votes cast by MySpace users, will be broadcasted on MTV. The show will be called ‘The MySpace Chart. It will be broadcasted weekly on MTV2.
Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey.
A study in which WOMMA member TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies’ abilities to help. TNS found, in its words, “Agencies don’t get it.”
Clients complained that their agencies — creative, media, public relations, design and others — typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area. What’s more, one client pointed out that his agencies have little of their own experience using social networks or video-sharing sites for themselves.
The increase in social media has led other analysts to highlight the dearth of skills at agencies to help clients navigate the social landscape. Forrester Research, for instance, published a report last month that found agencies are poorly structured to help clients leverage opportunities with communities of shared interests.
We know that many marketers and media agencies act like reaching consumers is the most important mean in the marketing value chain. Why I disagree it’s all about reach?
I know that reaching consumers is important too, but it’s a mean to an end. Reach is a term introduced by media agencies many years ago, but in my opinion reach is definately not always the holey grail!
I think massive reach can be powerful. But I also feel that reaching a targeted (niche) group consumers can be very interesting. I’ve also learned that reaching a small group of social influentials can be even more interesting to a brand.
Maybe we could even assume that the people reached by ads, do not always move into any direction at all? So creativity in ads is important to create emotion. And emotion is the next step towards engagement. And from many cases I have seen that engaging consumers drives purchase intent much more than just reaching people.
According to The New York Times, coming Tuesday (March 4) Yahoo! will announce it’s plans to introduce a new service called Buzz. Buzz will rely on users to help it compile the most popular articles from around the Web.
Yahoo! plans to include some of those on its front page, hoping to attract more users and turn it into a hub for driving traffic to other publishers.
Yahoo! will also announce coming Tuesday (March 4, says New York Times that it will allow fuller previews of online publishers’ sites in search results. A search result displaying a user of the social network LinkedIn, for instance, could include links to that person’s connections and full profile, and a result displaying a restaurant may include direct links to a reservations page or reviews.
