Cafeteria Google vs New Restaurant Facebook
As former CMO, former IAB CEO and last 4 years as digital agency MD, I have really experienced the power of Google. Google has disrupted marketing strategies, neutralized monopolies of large brands with huge marketing budgets and has offered small brands opportunities to compete and win.
Then why do I call Google the Cafeteria of the internet? Simply because people visit Google for a quick snack! They enter the cafeteria, drop their coin, grab the snack and leave again. It all happens in just 15 seconds!
Let me explain why I call Google the cafeteria of the internet and Facebook the new and trendy restaurant.
Are social networks, blogs, forums, communities and video portals (together called: social media) the next step after the search decade? No, I think Google will stay powerful for brands. But not for branding!
