New York Pizza: Damn Fucking Tasty!
Dutch Pizza chain New York Pizza, founded in 1993 and one of the Netherlands fastest growing pizza delivery chains, has launched an integrated advertising campaign with three short ‘mafia style’ films featuring flour, tomato sauce and a pizza delivery boy, to prove that New York Pizza makes the best tasting Pizza around with an unrivalled passion for the best quality ingredients.
To promote the Damn Fucking Tasty ads, independent agency Selmore created for first time in the history of the brand a TV campaign. The commercials of Domino’s biggest rival, airing since March 27th, 2008 on national TV, will run through until October and are supported by online seeding and point of sale material.
