New York Pizza: Damn Fucking Tasty!
Dutch Pizza chain New York Pizza, founded in 1993 and one of the Netherlands fastest growing pizza delivery chains, has launched an integrated advertising campaign with three short ‘mafia style’ films featuring flour, tomato sauce and a pizza delivery boy, to prove that New York Pizza makes the best tasting Pizza around with an unrivalled passion for the best quality ingredients.
To promote the Damn Fucking Tasty ads, independent agency Selmore created for first time in the history of the brand a TV campaign. The commercials of Domino’s biggest rival, airing since March 27th, 2008 on national TV, will run through until October and are supported by online seeding and point of sale material.
Lead actor Richard Dalessandro, best known for his roles in Law & Order and Forrest Gump, plays the role of mobster excellently. As disappointed mafiosi with his cronies in a New York style warehouse to angry Italian gangster testing cocaine in a Scarface spoof.
The ads ends with a ‘mafia style’ voiceover: “At New York Pizza we take great care when it comes to ingredients. New York Pizza: Damn Fucking Tasty!”
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Cool...
Igor Beuker April 3rd, 2008 at 12:51
Guts and glory for New York Pizza! Awesome viral!
tibu April 4th, 2008 at 02:35
nossa!!! quanto pó!!! o cara vai ficar doidão!!!
abraço
Tibu
Daan Jansonius April 5th, 2008 at 16:37
This is excellent, love it!
john riker April 14th, 2008 at 04:07
This is low life BS
mary July 6th, 2008 at 17:34
I am an Irish person living in Holland and i have seen your recent advertisement for your pizzas and to be quite honest i am not impressed , the language and the comment about the Irish i find to be very offensive and I will not be eating any of your pizzas.
Pizza Guy July 13th, 2008 at 06:43
I am an American Irish-Czech in America and I love those commercials could you please make more soon.That’s DAMN FUCKING FUNNY….
Holly October 4th, 2008 at 19:53
I am also a British woman living in the Netherlands and i have just viewed your latest advert on t,v at 19.20 on a Saturday evening. I think it is a disgrace. The language is apalling and the idea is better left to a movie with an age guide. This is just a cheap copy. There are enough badly behaved kids without encouraging them to use this kind of language let alone use drugs. I am disgusted that its on at this time of day and that the Dutch channel has allowed it. Don’t be so irresponsible!!!!