Unilever: The Rising Star In Social Media?
Unilever seems really dedicated to integrate viral commercials and social media succesfully into it’s marketing approach? In this item we will show you an overview of Unilever’s viral campaigns.
Already in 2006 Unilever’s Axe used the pretty MySpace user Christina Dolce AKA ForBiddeN, with Game Killers. Christina had 900.000 MySpace friends at that moment and was the perfect vehicle to reach 18-24 year old guys. At the Christina Dolce MySpace profile an interactive game with datingtips, named Game Killers was launched, with hints to Axe. Over 75.000 MySpace users participated! Read more at DLD.
