Join The World’s Biggest Mexican Wave!
Following Nike’s 2006 Joga Bonito Soccer chain, Google’s collaborative Gmail video and the video message in a bottle by Greenpeace, BT FON has launched a fun new campaign called The World’s Biggest Mexican Wave, to celebrate the new online/communications partnership between British Telecom and FON, raise awareness of the world’s largest Wi-Fi community and to find out which football team in the UK has the most passionate fans.
Martin Varsavsky of FON explains why they chose the Mexican Wave: “Well, first of all it’s fun. Secondly a WiFi community is just like a Mexican Wave: people contribute with their individual (radio) wave, and the more people, the better it gets.”
