Warner Bros Turns Viral Marketing Into Viral

Written by Daan Jansonius on April 28th, 2008 | 2 comments

Remember Dan Ackerman Greenberg? He caused quite a stir in the online marketing community after writing a guest post on Techchrunch in which he discussed some of his underhand tactics to get videos to go viral.

Later he claimed he was simply putting forward some of the ‘opportunities’ out there, rather than saying these were the tactics he used for his clients. Whatever the truth may be, he got plenty of attention.

Warner Bros must have been one of the interested parties as they’ve taken the concept and turned it into an online show. It’s called Viralcom and claims to give you a look into the ‘real world of viral marketing’. This is what it says on their website:

“Come behind the scenes at the web’s hottest “User Generated Content” studio for an exclusive look at the “real” viral video industry: a digital Hollywood where the A-listers are celebs like Chris Crocker and that Chocolate Rain guy, where everyone’s favorite YouTube classics are professionally produced, and where success hinges entirely on your number of “hits.”

So far 3 episodes and a trailer have been produced. The videos can be watched both on Youtube and the Viralcom Series website.

They’ve also created their own Youtube channel.

The four videos have been watched over 40,000 times on Youtube alone so far.

Social Media Conversations vs. Customer Service

Written by Igor Beuker on April 28th, 2008 | 4 comments

When making purchase decisions, affluent online consumers are using social media channels to share their own customer-service experiences and learn about those of others, according to a new study from the Society for New Communications Research, MarketingCharts reports.

Some 59% of respondents to a survey said they use social media to ‘vent’ about a customer-care experience.

More than 300 consumers who are active internet users participated in the survey, sponsored by Nuance Communications, focusing on how customer care influences brand reputation in light of the quickly growing adoption of social media.

Other key findings from the report, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media,” include the following:

(more…)