Playboy 55th Anniversary Playmate Search
If you have what it takes to be part of the Playboy Family… Show it now at the YouTube Playboy Channel.
See the video message of Playmate Editor Holly Madison below, send in your 2 minute video and you might become the 55th Playboy Anniversary Playmate.
The best contestants will be invited to Los Angeles to get a fashion shoot, take the playmate test and get a tour through Hugh Hefner’s Playboy Mansion.
Playboy has struck a sponsored deal with YouTube, to run its 55th Anniversary Playmate Search. I feel that Playboy has already embraced mobile and social media in a smart way.
And all CMO’s must know by now, that if the Adult industry embraces a medium type, this specific medium will become the next step for consumer brands too!
The Adult industry started with the book Kama Sutra in 1883. A century later the Adult industry also embraced newspapers, glossy magazines, Yellow Pages, Radio and TV.
Since the 1980’s the Adult industry started 0900 phone lines and IVR systems. In the 1990’s the Adult industry was the first sector to monetize the Internet and e-commerce (let’s call it we-commerce: a sexy girl and you 
In 2000 the Adult industry was the first to embrace mobile content, mobile games and mobile internet. And in 2007 the Adult sector tapped into social networks and social media.
If you are a trend watcher, a CMO, an advertising agency or media agency, its a no-brainer what the future media-mix of consumer brands will be: just follow the footsteps of the Adult industry….
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