Written by Igor Beuker on May 17th, 2008 |
Audi is an innovative car brand. But now Audi is taking it’s digital performance to the next level with the new Audi A6 micro site.
The site was created by BBH and GT. And you should really have a close look; the video experience of this site is very cool.
Also the design, interface and audio are integrated in a very nice way here. I really think many car brand managers should take a look at Audi. This is how an innovative brand with ambition must reveal itself online.
And too many car brands tear apart their innovative brand image by launching cheap, ugly, old fashioned and uninspired websites. Image goes further than launching a nice product gentlemen. It’s also how you present- and wrap it. And Audi seems to be digitally yours 
Having said digitally yours, I’m still more impressed by Jeep’s social media strategy!
Written by Igor Beuker on May 17th, 2008 |
Remember the Mentos & Diet Coke videos at YouTube? Well Coke did not like the movement, but Mentos embraced it. Both brands indeed looked very different at the same world.
But it seems that Mentos has really tasted the sweetness of interactivity and virals, because Mentos is launching many interactive kiss concepts around Europe.
See for example Mentos Kiss Cam: web interactivity reaches new levels? Use your webcam to kiss the girl in the video. The campaign was created by Perfect Fools and BBH London.
And I found another from Mentos, it’s coming soon: see Mentos Kiss Fight.
Source: Adverblog
Written by Igor Beuker on May 17th, 2008 |
Years ago Leon worked for a record label and he toured with Japanese band Electric Eel Shock. He sent me a Multi Vision YouTube idea from this band, which I had never seen before. I really was amazed by the smartness and creativity of this layered channel.
I have been playing with this Multi Vision idea for over one hour. But before you click to the channel and start trying yourself, please make sure you read and follow all the instructions carefully first. Then activate the 4 videos in the right order!
Are you ready? Enjoy your Transamerica Ultra Rock experience in glorious interactivity! Please let us know if you liked this idea! Or if you know more great creative ideas like this.
Source: SocialMedia8
