Converse Japan: 100th Anniversary Community

Written by Igor Beuker on May 18th, 2008 |

I really like this smart community marketing approach of Converse in Japan. To celebrate its 100th anniversary Converse has launched the Thank You campaign in Japan.

I like how Converse invites, involves and thanks its loyal customers in the collaborative concept to further promote its shoes.

In this campaign Converse asks the users to become their advertising agency, and to carry out a series of actions to promote the brand. The better (and the more) they promote Converse, the more points they earn, points that can later be exchanged with products.

After signing up users find a dedicated interface that allows them to access the promotional challenges the brand ask them to solve and a series of assets such as banners and avatars to customize in order to communicate to the outside world their committment with Converse.

Of course the community is also eager and open to interactions among the users ‘agencies’, that are able to leave comments about the products as well as around other ‘agencies’ work.

Offline is also part of the campaign with a series of outdoor ads placed in the overcrowded Tokio urban landscape.

Source: Adverblog

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2 Comments

• Joe says:

  May 18, 2008 at 20:20

  Hi,
  I love your blog… I added a link to it in my blogroll. If you want to add mine, the link is http://advertisingadvice.blogspot.com and the name is Joe’s AdBlog. Take care

  Reply
• Igor Beuker says:

  May 19, 2008 at 08:35

  Hi Joe

  Thanks! We’ll place a link to your blogroll as well.
  Could you please change Viral Blog to: ViralBlog at yours?

  Cheers

  Igor

  Reply