Archive for May 22nd, 2008

Microsoft Attacks Google: Live Search Cashback

Written by Igor Beuker on May 22nd, 2008 | 6 comments

How to disrupt Google? At the Microsoft’s Bill Gates shook up the powerful search industry by introducing Microsoft’s new Live Search Cashback product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and promises to give a lot of the revenues back to users.

At the Advertising Leadershop Forum Advance08 in Seattle, Bill Gates yesterday (May21st 2008) introduced Microsoft’s attack at Google. I feel this will have impact on the search market and at Google’s stock price.

The key takeaway from the Live Search strategy: Google’s search dominance is growing, and Microsoft was defeated painfully at it’s own core busines: software and technology. Is this Microsoft approach both desperate and brilliant? See the full analysis at TechCrunch or see Bill Gates’ keynote at Advance08.

From all search and social marketing peers at ViralBlog, I just would like to know below: do you feel Microsoft’s move is desperate or brilliant? Tell our community!

Category: Social Media | Please wait | 6 comments »

Cool Video Cartoon: The Social Networking Wars

Written by Igor Beuker on May 22nd, 2008 | 2 comments

Recently I wrote at ViralBlog that I felt Google seems to be the cafeteria of the internet and Facebook is like the new and trendy restaurant.

But if you take a look at the hilarious video cartoon below on the social networking wars, I might adjust my vision on social networks?

The video shows how everyone is being overwhelmed with a flood of requests to join all the different social networking sites, like Facebook, MySpace, HI5, Twitter and more.

Thanks to my colleague Rachid, whom found this great video cartoon at Scott Goodson’s Blog, the founder of StrawberryFrog.