Much of the traditional advertising does not connect on emotional or visceral levels with screenagers and young adult market segments. The Mini Ban Boredom viral campaign brings a new type of competitive intelligence to brand marketing: certainty a stories that connects to consumers.
Mini Cooper promotes its campaign with above viral internet commercial. And whether humorous, horrific, or hot-horny, viral spots connect with young consumers. So I feel that my competative creative digital agency Profero here shows how a vspot can become ‘a pass-along’ to peers.
Especially this simple but very smart and surprising Mini Cooper UGC application creates a story that engages consumers better than mainstraim broadcast or print channels. Do try and upload your URL or a photo
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Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Levi Strauss & Co with Super Chill Monkey Does Hollywood. Two weeks ago Levi Strauss & Co scored a Viral Friday #1 position with “Guys Backflip into Jeans”. Last week the successor of this viral launched, scoring the #1 position once again. The runner up spot is for Drench Spring Water ft. Brains from Thunderbirds. Drench, a spring water brand, let’s Brains, Thunderbirds’ bespectacled scientific genius, dance to 1990s club hit Rhythm is a Dancer. Giant LEGO Boulder completes this week’s top 3. To promote the LEGO Indiana Jones game Electronic Arts and LEGO developed the “Giant LEGO Boulder” viral.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
