Porks, Beans And A Whole Lotta Viral Stars
Weezer, a college rock band* from Los Angeles just released their latest single, ‘Porks and Beans’, of their new album called ‘Red Album’.
For the video they got together a bunch of internet celebrities, such as Chrick Crocker, Gary Brolsma and Miss South Carolina, combined it with a few internet hypes and the end result - a video full of viral legends which goes viral itself.
The view counter on Youtube currently stands at well over 2m views.
This is what the band said about the video on their own website:
“Its pretty much impossible to properly describe what went down, so just have a look!”
The concept of using viral ‘celebrities’ to create a viral video isn’t new, Warner Bros recently started a online show spoofing the creation of these videos. And AOL created a video spoofing YouTube stars to promote their news service. Even with in the music industry this isn’t a new concept, with The Barennaked Ladies making a very similar video, using some of the same Youtube stars, as well.
But even though the concept isn’t new, the video is pretty cool and the tune is quite catchy.
*I’m not sure how ‘college’ they still are, seeing as they’ve been together since 1993!
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Igor May 25th, 2008 at 15:28
@Daan
Like Eel Shock, more and more bands are embracing the internet in a creative and smart way.
Let’s hope the music industry itself (major record labels) will start seeing the internet as ‘frenemy’ (friend and enemy), not as enemy only!
Like your item!
Cheers
Igor