Adult Swim: Save The Workers Viral Campaign

Written by Igor Beuker on May 28th, 2008 |

More and more entertainment companies like Paramount and Universal are discovering the power of social media and viral marketing. And they should, since there content is mostly more compelling than the TV commercials of large brands (content is still king?)

This time we saw a viral campaign Save the Workers from Adult Swim, the TV series owned by Time Warner.

The Save The Workers campaign features comedian Matt Berry (who has one of the funniest English accents) asking for support for their animators who are being afflicted with drug addiction, taurettes and unwanted attention from members of the clergy.

Visitors are encouraged to vote for which of the animators they would like to save, they then receive an e-mail from them with a funny personalized message. I like the appeal-O-meter at the site. And the Adult Swim Bebo page.

Are you a viral expert? Tell our community why you do or don’t like this campaign.