Mini Cooper earns attention again with viral videos and social media marketing. See the new Mini Cooper campaign John Cooper Works- Not Extreme Enough? See for example below viral video Xtreme Catapulting, where 2 friends perform an incredible stunt with a selfmade catapult.
The spoof of the Los Angeles-based video game developer and publisher, a subsidiary of Vivendi Games, is based on Reebok’s legendary Terry Tate Office Linebacker viral from 2002, where retired NFL Linebacker Terry Tate enforces the office rules at the Felcher and Sons’ headquarters the only way he knows how: with bone-crushing tackles and hard-core trash-talk.
Kraft Foods seems dedicated to engage consumers both offline and online. What about the guerrilla elevator to promote Oreo Milk’s Favorite Cookies below?
I like the 360 approach of Kraft Foods, they are “just” doing it, from YouTube channels to widgets, from mobile recipes to iPod Recipe Guide. And that’s what more brands should do.
How do you like the Kraft Foods approach and Oreo Milk’s Favorite Cookie elevator?
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
This weeks Viral Friday #1 position goes to Christian The Lion. In 1969 two men bought a little lion called Christian and set him free in Africa. One year later they go check on him. The runner up spot is for Ode To Joy. One month after Stars & Stripes FOREVER! (Muppets Variation) users are uploading their own version of Muppets videos. Font Conference completes this week’s top 3. CollegeHumor continues to make very funny videos, this is their latest.
Do you want to see this week’s list from 1 to 10? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Recently I heard my boss, WPP CEO Sir Martin Sorrell say in a Cannes panel: “from Frenemy to Froe. He was referring to Google, at which WPP spends about $850 Million a year.
If you understand the galactic power battle for media advertising Dollars, you will also understand the ever growing dis intermediation threat Google has become for all media agencies.
In my experience and vision, most very large advertising and media agencies, like most very large brands, suffer from corporate arrogance or ignorance. They think that they are able to move as slow as they want. But that modern business is about pacing up, innovation, measurement, accountability and changing (old) behavior. It’s the era in which getting things done talks, and thinking about it walks…
Here’s were you should doubt the theory of marketing guru Philip Kotler. In his time he was right about the 4 P’s: Product, Price, Place, Promotion. But, Mr. Kotler forgot P #5: People.
In todays organizations, the rapid changing world and media landscape, human capital is crucial. Specifically when it comes down to innovation, the power of change management and making difficult strategic choices faster than ever before.
Myngle is the global language e-learning marketplace, where teachers and students from all over the world Myngle, understand each other better and have fun – as they learn new languages and cultures.
Myngle offers a solution by providing students and teachers in different locations with a complete online language instruction platform, containing all the tools needed for synchronous e-learning.
Maybe you’re not very surprised by the fact that Myngle was founded by former eBay employees? Since December 2007 Myngle generated 18.000 users registered for teaching or taking language lessons. Myngle closed a first financing round raising 800.000 euro from both professional as private investors.
On the Benelux Venture 50 conference Myngle was elected one of the most promising ICT start ups in the Benelux. That ex eBay people are behind Myngle can also be distracted by the embracement of VoIP (Skype is an eBay company) and by these gift vouchers, which can be paid with PayPal (PayPal is an eBay company). More about Myngle can be seen here on Dutch TV (with UK subtitles).
How do you make quality Beef and Lamb top of mind and get people people barbequing this summer? That was the question of Quality Standard Beef and Lamb.
Digital campaign with micro site Natural Born Grillers was launched, with characters Beefy and Lamby. Participants of Natrual Born Grillers can take a BBQ Quiz, Course, Masterclass and win a £1000 BBQ.
Also a new Facebook widget was launched. The application is easy to use and allows people to arrange barbeques with your mates via Facebook.
I like the approach and concept for a subject like Quality Beef and Lamb, that now gets maximum engagement. The graphic design could be more stunning in my opinion. But, how do you rate this campaign?
Rooftop Racer, which ties into the inaugural Coke Zero 400 NASCAR race that took place on July 5th, lets players step into the virtual car of Coke Zero sponsored 400 NASCAR racer Elliott Sanders and reach the checkered flag, while balancing a Coke Zero bottle on top of their ride.
Many music companies and bands have embraced internet, online video and social media marketing. Radiohead just released a new video for its song House of Cards from the album In Rainbows, in a way many art directors and interactive agencies should pay attention to. See below video: the making-of House of Cards.
No cameras or lights were used. Instead two technologies were used to capture 3D images: Geometric Informatics and Velodyne LIDAR. Geometric Informatics scanning systems produce structured light to capture 3D images at close proximity, while a Velodyne Lidar system that uses multiple lasers is used to capture large environments such as landscapes.
In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes. Watch the making-of video above to learn about how the video was made and the various technologies that were used to capture and render 3D data.
Since most print publishing houses and daily newspapers see their ad revenues drop and many youngsters don’t want to become a paid newspaper subscriber anymore, print publishers start embracing online. Not that their internet strategy is really smart yet, but it seems like we might get some online action….
The Sun, UK’s best selling newspaper has asked glue London to launch a new online campaign. As result glue seem to have tapped into ‘the beyond the browser movement’.
Desktop App. Keeley utilises Adobe Air and is basically an RSS reader that pulls in sports, showbiz and page3 of the day content direct to your desktop.
The exciting part is that all this content is delivered to you by sexy Keeley Hazell (UK’s most popular glamour model) in a variety of different outfits and lingerie.
Do you think beyond the browser and desktop apps might help newspapers or other brands into more loyal users?
