The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he raps about Search Engine Optimization (SEO): how web standards and proper design can improve the ranking and conversion of pages on your site.
Actually I feel some bonding with the Poetic Prophet, since I have been singing the social media optimization (SMO) song about a million times to brands and their traditional agencies the last 5 years.
What do you suggest? Should I also make a Social Media rap and play that song whenever I enter another boardroom or conference room? Always wanted to become a rapper but ended up being in social media marketing Ain’t life a bitch?
Portuguese soft drink brand Sumol has launched UGC campaign Sumol Best Tricks, to strengthen the bond and create engagement between the brand and youngsters, using video clips with skate icon Ruben Gamito and BMX star Miquel Cardoso.
The main communication idea suits with the concept of self-replication and sharing of ethnical, tribal and social origins. Connection point were extreme sport loving teens can watch and upload tricks is Sumol Best Tricks.
Campaign concept, site and videos are created by MindShare Portugal. The social media planning, social media optimization (natural seeding) and social media advertising (SMA) are done by SocialMedia8. The viral videos’ reach and engagement are measured with ViralTracker.
Do you know more UGC, Viral or Social Media campaigns from Portugal, Spain or the South Americas? Don’t be a stranger and drop us an e-mail.
Ain’t life a bitch?
