War Child: Viral Spoof Campaign ‘Kamp Kufa’
From The Netherlands we get more virals each month. This week War Child has launched the provocative viral campaign Kamp Kufa in The Netherlands, aimed at creating awareness regarding the situation of child soldiers.
The War Child viral video outlines a normal day in Kamp Kufa (a spoof) summer camp for children in The Netherlands. In the camp children learn to throw hand grenades and shoot AK-47’s. Off course Kamp Kufa does not exist in real life, but training camps for child soldiers do really exist in certain parts of the world.
The campaign was done in cooperation of War Child Canada, which launched vspot Kamp Okutta. I like the viral video, because it shows in a subtle but shocking way, that there are still countries where children are being misused and brainwashed. That’s why I feel we should support War Child.
Similar campaign would also work great for WWF with animals or nature. Do you know other compelling charity campaigns in your country? Make sure to tell us about it.
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