Skype Laughter Chain: Spread a Little Happiness
Collaborative viral initiatives are rare, but when they surface the campaigns are highly successful. Their secret: They are simple, short (10-15 sec), easily uploaded (via webcam, video camera or mobile phone) and universal! Like football, passing along an e-mail message, video message in a bottle or heart, an inspirational hand message, cheering or like Skype’s new campaign laughter, along with yawning one of the most basic and contagious human phenomena.
Nike’s Joga Bonito resulted in over 11 minutes of video from 30+ countries, the collaborative Gmail video from Google got over 1,100 clips sent in from fans in more than 65 countries, Tel Est Ton Coeur from Telethon collected 300 videos with 2 hours and 30 minutes of footage, and BT FON’s recent initiative “The World’s Biggest Mexican Wave” has currently an astonishing 12,560 uploaded videos!!
