Comments on: H&M Strikes Back: The Sims2 H&M Fashion Stuff

By: h&m and the sims «

h&m and the sims « — Thu, 10 Jul 2008 21:17:44 +0000

[…] via: viralblog […]

By: H&M in de Sims | Algemeen | Recruitment Matters - Alles over online recruitment

Thu, 10 Jul 2008 09:58:46 +0000

[…] heeft namelijk een leuke deal met de Sims gesloten. Kleed je Sims in de H&M winkel met kleding geïnpireerd op echte H&M […]

By: Igor Beuker

Igor Beuker — Thu, 10 Jul 2008 08:04:24 +0000

@Bas

Brand engagement? To show that H&M understands it main target group’s behavior? To share the mutual feeling of fashion lovers? To drive retail sales?

Don’t think H&M is looking for designers or store builders.

I think H&M has understood the behavior of its clients very well. Same as why Ikea is doing furniture in Habbo Hotel.

If brands want to reach and engage consumers like this, no need to do another shouting print ad in a newspaper or billboard. These teens spend 50 hours or more per month online.. That’s were you can engage them by inviting them to participate.

Cheers

By: Bas van de Haterd

Bas van de Haterd — Thu, 10 Jul 2008 07:58:02 +0000

The question is, what’s the main purpose. I like the idea, but what’s the goal? And are they using is fully? Are they for example looking for people that are good designers and trying to hire them? Or good store builders, etc?

By: Igor Beuker

Igor Beuker — Thu, 10 Jul 2008 07:52:48 +0000

@ Roland

Had not heard of four eyed monster.. now I have

Thanks

By: Roland Cailles

Roland Cailles — Thu, 10 Jul 2008 05:12:48 +0000

LOL…nice. I just wrote about something similar to this. Have you heard of Four Eyed Monsters? It’s an indie flick about a couple hooking up via the Internet. They screened their film in Second Life.

Avatars shuffled into a virtual theater, while in the real world they could converse with the filmmakers about the movie. Susan Buice, one of the movie’s stars, said it was her favorite showing.

Good stuff.