Lenovo: Voices Of The Olympic Games

Written by Igor Beuker on July 14th, 2008 | 4 comments

Lenovo, that purchased IBM’s PC Division in 2005, is worldwide partner of the Beijing 2008 Olympic Games; Lenovo also designed the Olympic torch. Lenovo surprised me with it’s concept Voices of the Olympic Games.

In this branded blog podium, sport fans can follow Lenovo’s athlete bloggers and the latest news on their journey to Beijing – Hear their voices.

Strong authenticity is shown by Lenovo’s facilitating approach: they clearly sponsor the blog, but the athlete bloggers don’t have to promote Lenovo products and can write about their experiences in their road to Beijing.

Looks like a smart social media marketing approach, I say 2 thumbs up. Tell us how you rate Lenovo’s strategy. Read more about their approach here.

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4 Comments

• matthew cookie says:

  July 17, 2008 at 00:07

  Lenovo purchased IBM’s personal computer division, not the other way around.

  http://www.wired.com/wired/archive/13.07/lenovo.html

  Reply
• Igor Beuker says:

  July 17, 2008 at 07:50

  @ Matthew

  Don’t know why I wrote: was purchased… Lenovo indeed purchased IBM’s PC division.

  Changed and thanks!

  Igor

  Reply
• …for and from the curious » Blog Archive » Lenovo marketing the 2008 Summer Olympics - Voices without a voice? says:

  July 30, 2008 at 19:02

  [...] I hate to break it but this site is boring. It is simply way too politically correct. And we have plenty of that right now already. This is not authentic. Maybe I am wrong and the Viral Blog has it right. [...]

  Reply
• Social Media Report » Blog Archive » Social Media Making a Big Splash at the Olympics says:

  August 4, 2008 at 18:09

  [...] Companies like Lesovo have also jumped on the Social Media Train with their branded blog project “Voices of the Olympic Games.” Lesovo gave computers to a number of Olympic athletes and set them up with blogs (no strings attached, of course;)) Sport fans can follow Lenovo’s athlete bloggers and the latest news on their experience in Beijing. [...]

  Reply